In the Spotlight – Pro-Vitamin B5

Updated: Jan 10

An effortless way to look like you drink 8 glasses of water a day

We all know how important vitamins are to our body. We eat them to stay healthy, grow, and keep our metabolism up. And if you’re a skincare-loving girl who makes the effort to maintain your appearance, you’ll know that your skin requires vitamins to ensure an optimal appearance too—whether it’s Vitamin C to help protect the skin from free radical damage or Vitamin A to combat wrinkles.

Enter Pro-Vitamin B5. It’s listed as one of the top 9 best vitamins for skin health on Huffington Post, and makes the top 5 on—a quick Google search will show numerous results promoting this popular vitamin! And with regenerative, healing and moisturizing properties, it’s really no surprise that Pro-Vitamin B5 is favoured for a wide variety of reasons.

What is Pro-Vitamin B5?

Hailing from the powerful B family of vitamins, Pro-Vitamin B5 is also known as pantothenic acid and panthenol, commonly labelled in care products as dexpanthenol and is widely used in different skincare formulations to provide skin hydration due to it being a humectant— which means it’s a water-binding substance that attracts and retains moisture.

How does Pro-Vitamin B5 benefit the skin?

1. Retains moisture and protects skin

Known for its role as a natural moisturizer, studies show that Pro-Vitamin B5 is essential in promoting a well-functioning skin barrier while preventing moisture loss. This makes ProVitamin B5 extremely useful for those with dry or rough skin, as it inhibits the skin from losing precious water.

2. Promotes softer, bouncier skin

Thanks to Pro-Vitamin B5’s ability to stabilize the skin barrier and prevent tremendous moisture loss, skin retains its softness and elasticity effortlessly—giving you bouncier skin and an overall more plump, youthful appearance with less wrinkles.

3. Soothes skin and prevents redness

When applied to skin, Pro-Vitamin B5 speeds up skin regeneration—which is great if your skin happens to have small wounds or cuts. In fact, it’s also found in medicinal remedies for eczema, acne, as well as skincare items like sunscreen. Regenerated tissue is also found to be more solid and elastic. Pro-vitamin B5 acts as a barrier to shield skin from skin irritation, so it’s safe to use on sensitive skin or soothe redness.

4. Improves overall skin quality

When you’re looking out for ingredients in a hydrating skincare product, the two key ingredients to look out for are Pro-Vitamin B5 and Hyaluronic Concentrate. We formulated our newest product, the Everyday Serum, to focus on these two key ingredients—ensuring potent efficacy and results. With Pro-Vitamin B5 deeply penetrating the skin to plump up fine lines, hydrate and regenerate the skin, combined with Hyaluronic Concentrate’s ability to increase the efficacy of hydration products—the Everyday Serum is a wonderful product to use before moisturizing to amplify the efficacy of your moisturizer and improve your overall skin quality.

So, the Everyday Serum contains Pro-Vitamin B5 – but how do I know it’s for me?

We recommend the Everyday Serum as an additional hydration boost for everyone, thanks to its gentle and effective properties! Here are some everyday scenarios most women can relate to:

  • You wear makeup daily and work in an office all day—which means the air-conditioning tends to dry out your skin.

  • You moisturize day and night, but feel you need just that little bit more hydration to prep your skin for makeup so that it goes on even more smoothly.

  • You have fine lines on your face that gradually become more prominent at the end of the day.

If these sound like you, we recommend giving the Everyday Serum a try! Shop it here.

Have a question? Check out our FAQ or drop us a question here and we’ll be right with you.

About us: The Moisturizers Co. is a vegan and cruelty-free skincare company (verified by PETA organisation) with a niche in targeted moisturizers of the highest quality and efficacy—combining natural botanical and clinical-grade actives in advanced skincare formulations that penetrate deeper to deliver high performance actives into skin. They allow busy urban women to enjoy quality skincare that has proven to deliver sustainable results. Products are manufactured under strict GMP-certified conditions, free from parabens, silicones and alcohol, with zero animal testing.

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